Our Gown Guarantee

At Barbie’s Formals we are gown specialists.  We offer the finest in beautiful prom dresses and gowns.

With our prom and pageant services, your gown is registered specifically to you so that you don’t show up in the same dress in the same color as someone else (if purchased from us). Our gown guarantee ensures exclusivity at every event!




Let Barbie’s Formals be your premier destination for special occasion and evening footwear. Available in regular and extended sizes from exclusive designer brands.



With the best selection of designer dresses in West Virginia, our store carries over 24 designers to choose from. No matter what you’re dreaming of, Barbie’s makes dress dreams come true!


2019 Prom Dresses Are Here!

Don’t stress about that prom dress! Take advantage of our layaway program and find your perfect gown today.



Add a little sparkle to your evening with CROWN WORTHY accessories for your next event – Our cute and affordable jewels will make your look shine!

We Offer Layaway

During all gown seasons, Barbie’s Formals offers a Layaway policy where you can place a dress in layaway for up to 6 months with no extra charge. All special orders and layaways require 35% down at the time of purchase. We accept multiple forms of payment including credit card, check, and cash.

Tell Us Your Thoughts

Staff is always very helpful and pleasant. Never pushy or arrogant. They want everyone to be beautiful on their big day and always go above and beyond to make that happen. Best selection of gowns in the tri-state! I love Barbie’s Formals. I’ve shopped there since I was in high school and continue the tradition with my own daughter.

Christie B., Loyal Customer