At Barbie’s Formals, our goal is to create that *Cinderella* moment for each and every lady that comes through our doors. When shopping with us you’ll find prom, homecoming, winter formal, pageant, gala, and special occasion gowns of all styles, as well as shoes, jewelry, and many more accessories for your special night. With over 20 brands to meet your special occasion needs, we pride ourselves on being able to provide the perfect gown for every client at any budget. No matter what you’re looking for, you’ll find it at Barbie’s Formals.

Prom 2018


Barbie’s understands that prom dresses need to be special for each and every girl, which is why we carry the largest selection of unique prom dresses to fit every girl’s personal style.

Teen Board

Teen Board

Barbie’s Formals Teen Board consists of area high school girls who model and represent the store who are chosen during competition.



We carry a wide selection of crown-worthy pageant dresses that will help portray your unique character and personality to all the judges at your next competition.

About Barbie's Formals

About Us

Although Barbie’s Formals is known for our life-sized Barbie doll box, the store was actually named after Barbie herself when it was first established in 1986. The idea for Barbie’s Formals was born from a passion for fashion and a desire to help young women feel confident in beautiful gowns. In fact, the idea first struck her when she went with her sister and saw the place Prom was being held all decorated. In that moment, she realized the joy she could bring by transforming ladies into princesses with true *Cinderella* moments.

When it all began, Barbie combined her father’s savvy business knowledge with her passion for fashion and opened Barbie’s Formals. The store was only open three days a week for a few hours each day, but her love for her clients made it grow. Now, after 38 years in business, Barbie’s kindness, experience, and hard work has transformed the store into what her customers know and love today.