Barbie's Formals Homepage
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At Barbie’s Formals, our goal is to create that *Cinderella* moment for each and every lady that comes through our doors. When shopping with us you’ll find prom, homecoming, winter formal, pageant, gala, and special occasion gowns of all styles, as well as shoes, jewelry, and many more accessories for your special night. With over 20 brands to meet your special occasion needs, we pride ourselves on being able to provide the perfect gown for every client. No matter what you’re looking for, you’ll find it at Barbie’s Formals.

Prom 2018

Prom 2018

Barbie’s understands that prom dresses need to be special for each and every girl, which is why we carry the largest selection of unique 2018 prom dresses to fit every girl’s personal style.

Pageant

Pageant

Pageant gowns are anything but boring! We carry a wide selection of crown-worthy pageant dresses that will help portray your unique character and personality to all the judges at your next competition.

Teen Board 2017-2018

Teen Board 2017-2018

Each year Barbie’s Formals holds an elite modeling competition to choose ambassadors to represent our store.  Information on the 2018-2019 contest coming soon!

About Barbie's Formals

About Us

Although Barbie’s Formals is known for our life-sized Barbie doll box, the store was actually named after Barbie herself when it was first established in 1986. The idea for Barbie’s Formals was born from a passion for fashion and a desire to help young women feel confident in beautiful gowns.  In fact, the idea first struck her when she was helping her younger sister get ready for her high school prom; in that moment, she realized the joy she could bring by transforming ladies and gentlemen into princes and princesses with true *Cinderella* moments.

When it all began, Barbie combined her father’s savvy business knowledge with her passion for fashion and opened Barbie’s Formals. The store was only open three days a week for a few hours each day, but her love for her clients made it grow. Now, after 32 years in business, Barbie’s kindness, experience, and hard work has transformed the store into what her customers know and love today.

Barbie's Formals

10 Perry Morris Square
Milton, WV 25541
304-743-9431






We've Moved

Come see us at our new, larger location! With 16 state of the art dressing rooms and plenty of parking, our new and improved space was created with you in mind. We can’t wait to show you!